Stagecoach Manchester is helping to nail breast cancer by joining the ‘Pink Pinkie Week’ Campaign, which runs from 28 April to 4 May 2008. To show support for the Genesis Appeal, which runs ‘Pink Pinkie Week’, Stagecoach Manchester has pledged £500 towards the charity and painted the front left wheel nut guard pink on 50 of its buses. The 50 buses sporting pink wheel nut guards can be seen on the Stockport to Wythenshawe Hospital number 11 service and other routes around Manchester. 

Mark Threapleton, managing director of Stagecoach Manchester comments: “Genesis is a local charity that we really wanted to support – with figures such as 1 in 10 women developing breast cancer at some point, this is a topic that will have some impact on many of our staff and customers in the course of their lifetime. We thought what better way to show our support and raise awareness of the campaign than to paint our buses’ wheel nut guards in pink!

”Lester Barr, chairman of The Genesis Appeal, said: “Genesis is delighted with the support that Stagecoach Manchester is giving to the Appeal’s second annual ‘Pink Pinkie Week’ – when women, and men, will be demonstrating their support for Genesis by sporting one pink nail.

“It is fantastic that a local company is showing its support in such a quirky way by painting one wheel nut guard in pink.

”‘Pink Pinkie Week’ kicks off on Monday April 28, and will culminate in The Genesis Twilight 10 km Walk on Sunday 4 May in Manchester’s city centre. The company’s charitable efforts will not only raise awareness of the Genesis pledge to ‘make 1 in 10, none in 10’, but also help to raise vital funds in the fight for the prevention of breast cancer. Currently, one in ten women in the UK will develop breast cancer and it is the most common cancer in women in the country, with 44,000 diagnoses a year.