Harold Hooterson Questionnaire
Customer Perception of Stagecoach TV Ad in Cambridge
Here at Stagecoach in Cambridge we continually strive to improve and refine our services for you the customer. We also try to ensure that you the customer has access to our latest information on services. With this in mind we have recently introduced television advertising to bring our brand closer to you the customer. We enclose one of our ads below. We would like to know what you think.
1. Do you currently use Stagecoach buses in Cambridge?
Yes
No
2. Is this the first time you have viewed the Cambridge TV Advert?
Yes
No
3. What is the title of Advert on which you are commenting?
Tanya Brown
Gayle Windybotton
Harold Hooterson
4. How do you feel about the Advert?
Love it
Dislike it
Like it
Hate it
Neither/Nor
5. Why do you say that?
6. How, if at all, does the Advert affect your perception of Stagecoach in Cambridge?
Very Positively
Negatively
Somewhat Positively
Very Negatively
Neither/Nor
7. Thinking about the Stagecoach TV Advert, how Satisfied are you with the following?
Very Satisfied
Satisfied
Neither/Nor
Dissatisfied
Very Dissatisfied
Relevance of the advert to me
The clarity of the message behind the advert
Creativity of the advert
Content of the advert
The advert overall
8. As a result of the advert are you
More likely to use Stagecoach in Cambridge
No Difference in Usage
Less likely to use Stagecoach in Cambridge
9. Which statement best reflects your intended response as a result of the TV Ad?
I am now more likely to look into using Stagecoach services
I am less likely as a result to look into using Stagecoach Services
I am slightly more likely to look into using Stagecoach Services
I am much less likely to look into using Stagecoach Services
It has not changed my intention to try Stagecoach Services
10. Do you have any comments or suggestions for improvement which you wish to convey to the manager responsible for Stagecoach Services in your area?
For Profiling purposes can you please provide the following information
Postcode
11a. Age
Under 18
45-54
18-24
55-64
25-34
65+
35-44
11b. Occupation
Administrative
Self employed
Managerial
Teacher
Student
Retired
Retail
Health worker
Tradesman
Other
Thank you very much for taking the time to complete this survey. Your input is greatly appreciated and will be used to help us adjust both our customer communication and our services in line with your requirements. We will be alternating the ad for online feedback over the coming weeks and would very much appreciate your ongoing feedback
Harold Hooterson
Click on the image to view the Ad.
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