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01 Mar 2015
The colourful Skegness Seasiders are set to return to the town’s famous seafront on Saturday 28 March ready to delight customers this Easter.
The six open-top buses were unveiled last year, leading to record passenger numbers and winning the UK Bus Awards Marketing Initiative of the Year.
And in a rare ‘family appearance’, all six of the striking Seasiders – Rocky, Shelly, Candy, Pierre, Salty and Sandy – will be travelling in convoy in the town in a parade on 31 March, to celebrate the start of the holiday season.
Free rides, music, giveaways will all form part of the parade, which will follow the route of the service, which connects Ingoldmells and Skegness on service number 3 along the coast.
Rocky will also be visiting Lincoln on Wednesday 25 March to promote the service and tourism in Skegness, in the run up to Easter.
Peter Butterfield, Stagecoach’s Skegness Operations Manager, said: “We’re delighted that the Seasiders are back. They are incredibly popular with tourists and residents, especially families, and are a fun and colourful addition to Skegness.
“We have only managed to get them all together once before, at last year’s carnival. But rain spoilt that parade and so we’re determined to try and bring them together this time.”
The Seasiders are based on classic holiday themes, with each of the six buses characters in their own right.
Last year’s revamp included new livery, refurbished seats and interiors, and is part of Stagecoach’s efforts to support the local tourism industry and provide fun holiday-themed accessible public transport for residents and visitors to Skegness.
East Lindsey District Council’s Portfolio Holder for Economic Development, Councillor Craig Leyland, said: “Stagecoach are investing in local services which is to be applauded and the Seasiders are a great way of putting Skegness on the map. They have quickly become recognizable as part of the town’s fantastic offering for tourists.”
Tony Tye, Chairman of the Skegness & District Chamber of Commerce, said: ”The Seasiders are a fun way to travel, connecting many of the attractions and shops that Skegness has to offer, with residential and holiday accommodation in the area. We’re gearing up for the Easter holidays and it’s fantastic to see the Seasiders back where they belong!”
Sales of children’s books telling the adventures of the Seasiders have helped raise money for local charities When You Wish Upon a Star charity, which grants the wishes of children living with life threatening illnesses, RNLI Lifeboats saving lives at sea and The Children’s brain Tumour Research Centre.
Songs about the Seasiders recorded by No Direction, a band made up of Stagecoach employees, have helped raise money for Shine helping families and individuals with Spina Bifida and Hydrocephalus.
Seasider tickets start from £2.20 for adults and £1 for children, with an Adult Dayrider £4 and Family Dayrider, offering unlimited rides for a family of up to five on all the Seasiders, £10. The buses are all wheelchair and buggy-friendly.
For more information go to www.skegnessseasiders.co.uk.