Coronavirus Update Close

In line with the latest government guidance, we've put in place further measures in England to help customers practice social distancing. This includes limiting the available seats on buses.

Face coverings are compulsory when using public transport in England and Scotland. In Wales it is compulsory to wear a three layer face covering on public transport. It is also now compulsory to wear face coverings when using indoor public transport hubs in England only.

The safety of our customers and employees is our priority, so please avoid busy times, use contactless payment and take your litter with you. For up to date information see our Coronavirus page


Skegness Seasiders make Dream Come True for Cbeebies fan Jacob

12 Jul 2016

Character themed buses in Skegness have helped raise enough funds to make a young boy’s dream come true. 

Funds raised through this year’s launch of the Skegness Seasiders and sale of the buses’ adventure storybooks, have allowed a seriously ill boy supported by the Dreams Come True charity to go to Cbeebies Land in Alton Towers. 

The money was donated to Dreams Come True, a charity that helps children and young people with serious and life-limiting conditions to fulfill a dream. 

Three-year-old Jacob from Hertfordshire lives with Hurler Syndrome, a condition where a lack of specific enzymes can cause organs to become damaged. He requires oxygen support 24 hours a day. As a huge Cbeebies fan, his dream was to meet all his favourite characters at Cbeebies Land. 

As a result of the £1,000 raised, Jacob’s family were able to take him to the theme park for a whole weekend, including staying at a woodland villa in the enchanted village.  

Michelle Hargreaves, Managing Director of Stagecoach East Midlands, said: “We are just pleased that we could help Jacob’s dream come true. Stagecoach East Midlands continues to support Dreams Come True and we hope to make more dreams a reality for children like Jacob in the future. They are such an important charity, and our customers and staff continue to do great fund-raising for them. Thank you to everyone who has donated so far.” 

The experience was a great success for Jacob as it meant that he could indulge in new sights, sounds and smells, all whilst meeting his favourite characters. 

Jo Sorg, Corporate Fundraiser for Dreams Come True, said: “Living with the condition is really tough. Jacob’s on oxygen, but this special trip allowed him to meet his favourite characters and enjoy the sights and sounds of new surroundings in a safe way. Immersed in a world of magic and excitement, in a safe way, he could relax and enjoy himself. For Jacob, and his family, that is very special.” 

Seasider storybooks are on sale now with all proceeds going towards a number of children’s charities including Dreams Come True, When You Wish upon a Star, The Children’s Brain Tumour Research Centre and Shine. 

Storybooks can be purchased at the Skegness Interchange on Richmond Drive or by calling 01522 522 255.