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Stagecoach keep shoppers connected to the Cornhill Quarter with hop initiative

04 Nov 2016

Stagecoach East Midlands have announced a new travel initiative to improve trading in a popular shopping quarter.

As a mark of their commitment to the shops and businesses affected by the Lincoln Bus Station move, Stagecoach has launched a newly decorated bus featuring the images of the streets and shops located in the Cornhill Quarter, the bus will serve the city routes and provide a visual reminder to customers that the area is still accessible despite the generation works that are currently taking place. 

Partnering with Lincolnshire County Council, Stagecoach has also introduced a bus hop ticket that will allow passengers to get to the popular shopping destination at no extra cost.  

Cllr Donald Nannestad, deputy leader City of Lincoln Council, said: “The bus is a great way of getting the message across to people that the Sincil Street shops and the Cornhill area are both very much open for business. As a Council we want this shopping area to thrive.”

To get to the Cornhill, Market, Sincil Street or Waterside area of the city, passengers can travel on their normal bus to the Tentercroft Station. Rather than alighting at the arrivals bay in the bus station, passengers should wait until the bus pulls up at the bus stands and then hop off.

By hopping on either Service 7 or 8 at Stand G, customers can be taken to the old bus station site at no extra cost. A megarider or recently purchased bus ticket has to be presented to the driver upon boarding.

Michelle Hargreaves, Managing Director of Stagecoach East Midlands, said: “Following the bus station move, we didn’t want passengers to feel they were cut off from any part of the city. The hop ticket initiative allows passengers to still get to the Cornhill Quarter with ease at no extra cost.

“The Cornhill Quarter is the perfect place for Christmas shopping, relaxation time or just a catch-up with friends. Let Stagecoach take care of getting you there!”

Detailed leaflets on how to hop between buses can be picked up from traders in the Cornhill Quarter.

Diane Pettitt, Senior Travel Specialist at Imp Travel located in the Cornhill Quarter, said: “The bus is a very innovative idea that promotes Sincil Street and the Cornhill Quarter well. It is bright, colourful and well designed and I’m sure that it will keep the area in the forefront of peoples minds when coming into town, especially with Christmas around the corner.” 

Matt Corrigan, Chief Executive at Lincoln Business Improvement Group, said: “We’re delighted that people can use the hop service to get from the new temporary bus station to the Cornhill Quarter and back. This is going to be particularly important over the Christmas period to access the great range of shops in the area and for people coming to events including the Lincoln Ice rink and the Reindeer Parade.”

For more information, visit

cornhillPhoto caption: Michelle Hargreaves, Diane Pettitt and Councillor Donald Nannestad with market and Sincil Street traders.