Stagecoach East Midlands is continuing to honour and support past and present members of our armed forces by holding a series of fundraising initiatives in the run up to Remembrance Day.
Over the next few weeks Stagecoach East Midlands is allowing any Royal British Legion fundraiser to travel free on bus services to help with collecting funds for the Poppy Appeal and raise awareness of the hard work by the charity for our service personnel and their families.
Stagecoach East Midlands is donating £500 to The Royal British Legion and is encouraging staff to wear their poppies with pride for Remembrance Day.
The company is also raising money for the Royal British Legion through a ‘Tweet your Hero
’ Twitter campaign, which will ask followers to tweet about a hero in their life, past or present. A similar campaign last year proved very popular with communities across the East Midlands region. For every tweet and follow, Stagecoach East Midlands will donate £1 to The Royal British Legion, up to £500.
Stagecoach East Midlands has a ‘Poppy Bus’ running on bus services across the region all year round as a visual tribute to the millions of men and women who have served and continue to serve with our armed forces in past and present conflicts. Poppies and wooden crosses appear along the sides of the bus, which also include memorial messages and a ‘Remembering Our Heroes’ headline.
Michelle Hargreaves, Managing Director of Stagecoach East Midlands, said: “At Stagecoach East Midlands we think it’s so important to continue to support the vital work of the Royal British Legion. Our Poppy Bus is seen all over the region and lots of people told us it is a great tribute to our armed forces heroes.
By enabling British Legion fundraisers to travel on the bus free of charge they can reach more so many more people as they raise money through the sale of poppies ahead of Remembrance Day on Sunday November 13.”
The Royal British Legion Poppy Appeal gives practical help, advice and support to serving members of the Armed Forces, veterans of all ages and their families. The Legion has been raising funds since 1921 and is a major voice for the Armed Forces community.
The ‘Tweet your hero’ fundraising activity runs until 13 November 2016.