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Stagecoach announce competition winner after a successful summer

06 Oct 2016

Stagecoach East Midlands have announced the winner of the Sherwood Arrow badge competition, following a rise in passenger numbers over the popular Robin Hood festival. 

Four-year-old bus fanatic Séamus Ashburn, from Nottingham, has won a £100 toy voucher after collecting all four of the Robin Hood themed character badges on the Sherwood Arrow bus route. 

Maid Marion and Mansfield Operations Manager Darren Hicken presented Séamus with his prize at his grandparent’s house. Séamus told the team that it’s his dream to be a bus driver and he regularly plays a game where he pretends to be a bus driver named Peter. 

Michelle Hargreaves, Stagecoach East Midlands Managing Director, said: “We are delighted to announce Séamus as the winner of our Sherwood Arrow badge competition. It’s great to hear that he wants to be a bus driver when he is older and I hope he continues to follow that dream!”

Following the re-brand of the Sherwood Arrow and a partnership with the Robin Hood Festival, Stagecoach East Midlands have experienced a significant rise in passenger numbers. 

Figures show that family ticket sales were up 29 per cent in the first week after the festival, as part of an overall nine per cent increase in passengers, with family ticket sales leaping up 66 per cent in the second week, compared with the same period last year.

Families in particular are continuing to use the service, taking advantage of the all-day discounted Family Pass.

The refreshed service, partly funded by Nottinghamshire County Council, connects Nottingham, Ollerton, Worksop and Retford. 

Each Sherwood Arrow bus has been given a specific character - Robin Hood, Maid Marion, the Sheriff of Nottingham and Friar Tuck. 

Michelle adds: “It’s great to see that more and more families are using the Sherwood Arrow service since the Robin Hood festival. The service connects families to rural areas and beautiful countryside parks, making perfect days out. 

“We’ve had a great response regarding the re-fresh of the buses and the Robin Hood characters seem to be a particular hit with children!” 

Elliott Mizen, Facilities and Partnerships Manager at Nottinghamshire County Council, said: “The Robin Hood Festival was bigger and better than ever this year and we were pleased to have Stagecoach on board as the official transport partner for the event. The Sherwood Arrow service provides an excellent connection to rural areas for Nottingham and it encourages people to leave the car at home.” 

For bus timetables and ticket information, please visit our Sherwood Arrow page.


Séamus and Maid Marian on the Sherwood Arrow bus.