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Stagecoach East Midlands shortlisted in two categories at UK Bus Awards

14 Oct 2016

Regional bus operator, Stagecoach East Midlands, has been shortlisted for not one, but two awards at this years UK Bus Awards. 

Stagecoach East Midlands is a finalist in the Top Shire Operator and the Bus and Community Award category for their Skegness Seasiders team. 

The Seasiders are nine individual liveried open top buses presented as named characters with classic seaside themes, which provide accessible transport between the top tourist destinations of Skegness and Ingoldmells. 

Staff at Skegness have used the popularity of the Seasiders to raise thousands of pounds for charitable causes to improve the quality of life for local people, especially those finding themselves in difficult circumstances.

This is the Seasiders second achievement at the UK Bus Awards having previously won Gold Marketing Initiative of the Year in 2014.

Stagecoach East Midlands have been shortlisted for the Top Shire Operator after their success in running routes outside the region’s major cities. 

Michelle Hargreaves, Managing Director of Stagecoach East Midlands, said: “I am delighted to announce that Stagecoach East Midlands has been shortlisted for two categories at this years UK Bus Awards. It’s a delight if we are nominated for just one but two is incredible and reflects on the hard work that every single member of the team produce daily. 

“I’d like to congratulate all Stagecoach East Midlands employees and would like to thank the public for being such great fans of the Skegness Seasiders. Your loyalty has helped us raise an incredible amount of money for various charities.” 

With a total of 12 shortlisted entries from across the country at the 2016 UK Bus Awards, Stagecoach is in the running for UK Bus Operator of the Year. 

The company is also recognised for operations, new services, marketing, community and environment at the annual awards, with winners due to be announced at a ceremony in London next month.