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Stagecoach East Midlands light up buses to help raise funds

15 Dec 2017

Buses turn Purple to raise awareness of pancreatic cancer


Thursday 16th November saw Stagecoach East Midlands ‘light up’ their buses and travel shop in purple on behalf of ‘World Pancreatic Cancer Day’.

Staff at East Midland depots including Hull, Grimsby, Skegness, Worksop, Mansfield, Gainsborough & Scunthorpe and the head office in Lincoln also dressed in the colour to help promote awareness of the fifth deadliest cancer in the UK, raising over £390.

The day formed part of a wider healthy lifestyle programme for employees ‘The Stagecoach East Midlands Health & Well Being Committee’ launched last November to engage and equip staff with tools and knowledge to create a healthy lifestyle including supporting health awareness days. 

The ‘Turn it Purple’ campaign urges businesses to get involved and generates discussions and awareness of pancreatic cancer by helping to light up the UK in purple.

Helen Smith, Operations Manager, Stagecoach Grimsby-Cleethorpes said: “The aim of holding an awareness day for our staff was to help raise the profile of pancreatic cancer as well as of the signs and symptoms so that an early diagnosis can be sought.


Many of the staff that we employ are male, and traditionally we find that they do not like to seek help for any medical conditions that they may have. The aim of events such as this is to break down the barriers of seeking advice and treatment for conditions and to encourage people to talk about their concerns.“


Helen’s grandmother died from Pancreatic cancer in 1998 and, like many, was unaware of the symptoms and unfortunately by the time her condition was diagnosed it was too late for her to receive any treatment.


Ali Stunt, Founder of Pancreatic Cancer Action, said: “We are so delighted that Stagecoach have given so much of their time to support Pancreatic Cancer Action in their awareness day. We are very sorry to hear about Helens grandmother, helping to organise the awareness day will ensure that more people are diagnosed earlier.”

“We rely solely on donations from the public and thanks to the people at Stagecoach we can continue our vital work. We are absolutely thrilled that the Stagecoach staff have raised such a fantastic amount, they have put so much hard work into raising money for the cause”

Turn It Purple is Pancreatic Cancer Action’s flagship awareness month campaign which takes place every November. It is a chance for families, friends, and communities to unite to show their support for those affected by pancreatic cancer. It is also an opportunity to raise awareness of the disease.