Stagecoach East Midlands Managing Director Michelle Hargreaves has won a national award which celebrates successful women in business.
Michelle was named as the winning Leader in the Passenger Award category at the 2017 FTA Everywoman in Transport and Logistics Awards held in London on 21 June.
The event, which is in its 10th year, showcases the achievements of women in the industry and highlights role models to inspire others.
Stagecoach East Midlands’ Commercial Director, Dave Skepper, nominated Michelle after she led a number of innovative campaigns which helped revolutionise the company’s approach to marketing. In addition, she has improved the commercial performance of the business and created a positive organisational culture.
Michelle Hargreaves said: “There are so many strong and successful women working in the transport and logistics industry and my key message is that the transport and logistics industry is not just for the boys – it offers opportunities for all. I am absolutely delighted to have won this award it was fantastic even to be part of this event so winning was an extra bonus”.
“I am fortunate to work with a great team at Stagecoach East Midlands and we work hard every day to deliver even better services for our customers.”
Starting her career with Stagecoach in 1987 as a Cash Clerk, Michelle has become a well respected and influential leader. During her time with Stagecoach East Midlands she has introduced a number powerful marketing campaigns, including the award winning open top ‘Seasiders’ in Skegness and the popular Simplibus brand in Hull and Grimsby. All these projects have raised the profile of local bus services in the region and strengthened the business.
David Wells, CEO at FTA, said: "The logistics industry is one of the UK’s most important, employing more than 2.54 million people across the country and ensuring that all aspects of our economy continue to work as efficiently as possible. FTA is delighted to support the FTA everywoman in Transport and Logistics Awards once again, and to pay tribute to the incredibly talented women working right across the sector who keep industry moving.
“At such a time of great change and economic uncertainty, we need to inspire young people and showcase aspirational role models – our finalists today certainly fit the bill. The teenagers of today are the transport managers and logistics directors of tomorrow and these awards will help us to raise the profile of our sector throughout the country, as well as rewarding those who have shown exceptional dedication and ability. Many congratulations to them all.”