Stagecoach

Stagecoach East Midlands new community bus Hattie unveiled

20 Jun 2018

  • Retired seasider bus ‘Hattie’ becomes a community bus
  • Launched at Louth Cornmarket
  • Cheque for £1,000 presented to Age UK Lindsey
  • ‘Hattie’ will be touring East Midlands as a space for community events

Hattie in LouthHattie the PlaybusGet Chatty with Hattie


Retired Skegness Seasider open topper Hattie received a makeover and became a community bus at a fun launch event in Louth on Friday 15 June 2018.


Members of the community and representatives from Age UK turned out for the ‘Hattie’ launch to see for themselves the transformation from Seasider to Community bus. Hattie was in service with Stagecoach East Midlands up to the 2016 summer season in Skegness before being retired in 2017.

Now the loveable character has been transformed into a community bus. Hattie’s interior has been re-designed, with the new look including seating areas, tea and coffee making facilities, games and activities.

Hattie proved popular with visitors on the launch day in Louth last Friday, 15 June 2018, with everyone enjoying the activities held inside and outside the bus, which included games, competitions and ‘Knit and Natter’, as well as refreshments.

Stagecoach East Midlands will be using the new space to encourage people to come together in the community and ‘get chatty with Hattie’. The event was aimed at older people to highlight that the bus can encourage those who are less active, or feeling isolated, to socialise in the community.

£1000 donation to Age UK

Stagecoach was also delighted to hand over a cheque for £1,000 to Age UK Lindsey, who provide support to vulnerable older people in the area. Alongside the donation, a Seasider book for Hattie was on sale at the event. Sales from the book, alongside goody bags, raised an additional £56.20 on the day.

Michelle Hargreaves, Managing Director at Stagecoach East Midlands, said: ‘The event was a fantastic occasion. So many people came along to have fun and see Hattie’s new look. We are excited for Hattie to start her tour of the region, and are delighted to be continuing our commitment to promoting health and wellbeing in the East Midlands.’

Andrew Storer, Chief Executive Officer at Age UK Lindsey, said: ‘Age UK Lindsey are absolutely delighted to be presented with a cheque for £1000 from Stagecoach East Midlands. This contribution will enable us to reach out and provide support for more older people in the local community.

We loved meeting the new Stagecoach East Midlands Community Bus, Hattie, and we welcome the efforts that Stagecoach are making to join together communities and provide a space for people to come together, meet new people and feel less isolated.’

Hattie will be touring the East Midlands and supporting Stagecoach in their efforts to bring communities together and also to provide a safe space for families, children and older people to meet, and ‘get chatty with Hattie!’