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25 Jun 2015
Stagecoach East Scotland is joining forces with sustainable transport group Greener Journeys to promote the benefits of bus use through the third annual ‘Catch the Bus Week’.
The campaign, which takes place from 29 June – 5 July, aims to drive awareness of the benefits of taking the bus and encourage local people to make the switch from the car that week.
Stagecoach East Scotland along with Greener Journeys, which is spearheading the campaign, and hundreds of other participants all over the country – including bus companies, passenger organisations and local authorities – will be promoting the many benefits of bus travel through free travel offers and schools engagement.
During Catch the Bus Week 2015 Stagecoach, which offers the best value bus fares and has the highest customer satisfaction of any major UK Bus operator will running free and reduced travel offers and customer competitions to promote and encourage bus use locally.
Bus passenger journeys make up over two thirds of all public transport usage and each year, bus commuters create more than £64 billion worth of goods and services . For many, the bus is a vital lifeline and an affordable and accessible form of transport, whilst for all it is a great and easy way to travel.
Stagecoach East Scotland is carrying out a programme of promotional activities across the area to encourage people to give the bus a try. These will include:
Bus passengers recently voted Stagecoach as the best value major bus operator in Britain, according to independent research. Consumer watchdog Transport Focus found that customers across the UK rated Stagecoach higher than any other national bus operator on value for money in its latest UK Bus Passenger Satisfaction Survey.
Commenting on Catch the Bus Week, Andrew Jarvis, Managing Director, Stagecoach East Scotland said:
"Catch the bus week is an ideal time for people to give the bus a go, and we're offering money-off vouchers to do just that, to be found within the Courier newspaper during the week. Catching the bus can be a financial saving but there are so many other benefits to bus travel too, such as the lower environmental impact, health benefits and the effect a public transport network can have on the community.
"We'd love to welcome more people on to our greener, smarter services and we look forward to meeting new passengers on board!"
Greener Journeys will be using the campaign to launch new and exciting research which demonstrates the social value of the bus to people and communities up and down the country.
Greener Journeys is working with Traveline during Catch the Bus Week 2015 to help people plan their bus journey, making it quick and easy to switch your regular car journey to the bus during the week. To find out how to get the most from buses locally and to plan your journey visit www.catchthebusweek.co.uk.
Claire Haigh, Chief Executive of Greener Journeys, comments:
“Buses are a vital lifeline for millions across the UK. From getting children to school, bringing people to work, the shops or to their local park, buses join up the dots in our society and our economy. This week provides a crucial springboard to bring these benefits to attention.
“I hope the hundreds of activities and events taking place across the country will prompt car drivers and infrequent bus users to give the bus a try. It’s also great that our politicians are showing their support for bus travel as an affordable and sustainable alternative to private transport.”