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23 Mar 2015
Stagecoach customers in the Tayside region are the most satisfied in the UK, accordingly to recent independent research.
Customer watchdog Passenger Focus found that customers using Stagecoach services within Perthshire, Dundee and Angus (or the Tayside and Central area as it is referred to within the study) are 95% satisfied with their services. In particular, customers aged 35-59, as well as concession card holders were the most satisfied at 97%.
The highest figure across the UK achieved by an operator, was 95% satisfaction matched only by an operator in East Anglia.
The figure for Stagecoach services in Tayside represents the highest satisfaction levels in Scotland and also found that only 1% of customers were dissatisfied with services in this area.
Passenger Focus surveyed around 47,000 passengers across four areas in Scotland and 38 areas in England, outside of London. It found that the average satisfaction with all operators in Scotland remained at 91%.
Stagecoach customers with a disability also rated satisfaction levels of 95% in the Tayside and Central region and 89% within South East Scotland, covering the company's operations in Fife and Edinburgh.
Furthermore Stagecoach customer satisfaction in Tayside regarding the ease of boarding was 96%, the length of time taken to board as 95% and the availability of seating as 92% - each higher than the other main operator in the area, National Express Dundee.
UK-wide, Passenger Focus found that customers rated Stagecoach higher than any other national bus operator on value for money within the latest satisfaction survey.
Bus users in Perthshire, Dundee and Angus rated their satisfaction with value for money in the region as 66%, with Stagecoach customers alone in this area rating their satisfaction levels as 74%.
Andrew Jarvis, Managing Director, Stagecoach East Scotland said: "We are delighted that such a high proportion of our customers are satisfied or very satisfied with our services in Perthshire, Dundee and Angus, as part of our Perth and Strathtay operations, and we're proud that this is the highest level in Scotland and joint highest across the UK.
"The survey is also yet more evidence from customers, that we offer great value travel with 74% satisfied with value for money in this region. Our focus on low fares, reinvesting our profits in better quality journeys, and promoting customer service is getting more people back on board the bus. However, we know we need to work even harder to further improve the travel experience for our customers and this survey will help us identify the issues we need to address."
Stagecoach has three times been independently assessed as offering the lowest fares of any major bus operator in the UK. The research was carried out by independent transport consultants TAS in 2009, 2011 and 2013. The 2013 study found weekly bus travel with Stagecoach was on average 12% lower than the next cheapest operator, and 50% less than bus fares charged in London by Transport for London.