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30 Jun 2017
Stagecoach East Scotland is joining forces with sustainable transport group Greener Journeys to promote the benefits of bus use through the fifth annual ‘Catch the Bus Week’.
The campaign, which takes place from 3-9 July, aims to drive awareness of the benefits of taking the bus, encouraging local people to make the switch from the car for a week and consider leaving the car at home for some journeys in the future.
Stagecoach East Scotland will also be using the week to celebrate some of the improvements that partnership working has delivered for bus passengers across, Fife, Perthshire, Dundee and Angus and looking ahead to further ways of making bus services even better.
In conjunction with Dundee City Council and other operators, Stagecoach have launched a discount offer for the summer holidays in Dundee, allowing kids to travel for just 20p when they travel with an adult during the holidays. A partnership with Adventure Golf Island also means that bus passengers can show their ticket or smart card to get a second round of mini golf for just £1 in Dunfermline.
The company will also be showcasing how passengers can make best use of their time by travelling by bus. Customers have been invited to tweet their on-bus selfies during the week to be entered into a prize draw to win 4 weeks free travel, and a new mailing-list subscription has been created in order to keep customers informed of upcoming changes, news and promotions.
Passengers can now take easier public transport journeys with Stagecoach Bus smartphone app. The app provides customers with journey planning, next-stop information and live bus tracking, and enables people to buy and download bus tickets straight to their mobile phone.
Smart ticketing was rolled out at Stagecoach East Scotland in summer 2015 and there are more than 2million StagecoachSmart cards in circulation and more than 330million smart transactions across the UK every year.
In Dundee, multi-operator smart ticketing was introduced last year alongside Xplore Dundee and Moffat and Williamson.
While onboard, passengers can use their time to their advantage, checking their emails using free wi-fi available on many services, reading a book or taking a nap.
Travelling by bus is also kinder to the environment. By choosing to take the bus rather than car, passengers are helping to reduce the amount of roadside toxic emissions. Buses and coaches have consistently emitted lowest levels of NOx for any road transport.*
Stagecoach East Scotland has invested £13.6m in new lower carbon buses in the last two years.
All of the Stagecoach East Scotland fleet are fitted with GreenRoad eco-driving technology and bus drivers can share £1million annual bonus for safer and more fuel-efficient driving.
Stagecoach has also invested millions of pounds in technology to help passengers make the most of their time before, during and after their journey.
Bus travel with Stagecoach is also kinder to the pocket and the company has four times been independently found to have the best value bus fares in Britain. A recent survey carried out by consumer group Transport Focus found that bus passengers rated Stagecoach as the best value major operator in the country.
Full details of the Transport Focus Bus Passenger Satisfaction Survey can be found here – https://www.transportfocus.org.uk/research-publications/research/bus-passenger-survey/ (opens in a new window)
Commenting on Catch the Bus Week, Jon Oakey, Acting General Manager for Stagecoach East Scotland said: "We continue to work hard with our local authority partners to make using the bus an attractive, affordable, and environmentally friendly way to travel and it's great to be able to support Catch the Bus Week once again with our discount travel offers and partnership promotions within the communities we serve."
Claire Haigh, Chief Executive of Greener Journeys said: “We’re really excited about this year’s Catch the Bus Week. We look forward to bus operators, MPs, local authorities and schools coming together to celebrate the bus and encourage people to leave their cars at home and hop on board. From deals to competition and yarnbombing to green hands, the creativity on display during Catch the Bus Week is astonishing and this year will be no different.
“There isn’t a single area of our daily lives that doesn’t in some way depend on the bus so it is fantastic to see its worth celebrated in such creative and fun ways.”
To find out more about what Stagecoach East Scotland is doing to promote ‘Catch the Bus Week’ visit https://www.stagecoachbus.com/promos-and-offers/east-scotland/ctbw-17