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29 Jun 2017
A successful scheme aimed at helping families with young children get out and about during the school holidays has been extended into the summer.
The initiative saw more than 800 bus journeys a day taken for 20p during the Easter break, a total of 13,286, and it will now be rolled into the summer holidays.
Stagecoach East Scotland have worked with Dundee City Council, as well as other operators in the area, so provide the same promotional offer during the school holidays.
The offer provides a significantly reduced fare to children when they travel with an adult fare payer or concession ticket holder.
Launched with support from the Scottish Government’s Smarter Choices Smarter Places programme, the promotion covers all journeys taken within the ABC Dundee ticket zone.
Douglas Robertson, Commercial Director, Stagecoach East Scotland said: "We're delighted to be offering reduced travel for kids during the summer holidays, following the successful trial of the promotion over Easter. There are so many events and great places to visit in the city this summer and it's now even easier for families to get out and about by bus."
Running from Thursday (JUNE 29) to Monday (AUGUST 14) the scheme will allow families to enjoy a day out and discover the city by bus with up to three under 16s per paying adult including those with season tickets and weekly passes, allowing kids to travel for just 20p each.
Lynne Short convener of Dundee City Council’s city development committee said: “Initiatives like this show how working together with partners has a more positive effect than if we simply went about the business alone, and I am pleased that the bus operators have got behind it again.”