Stagecoach East Scotland employees help raise over £5k for Tay FM's Cash for Kids

19 Jan 2018

Stagecoach East Scotland employees joined in the fundraising fun for Tay FM's 500 Faces campaign for Cash for Kids.

Organised by Tay FM, the 500 faces campaign ran throughout 2017, recruiting members of the public to each raise £100 for charity, in any way they deemed possible! Stagecoach East Scotland sponsored the campaign with Radio Tay and a number of employees from the bus company signed up, raising more than £5k during the course of the year.

The huge total raised by Stagecoach East Scotland employees actually equated to almost a third of the 500 faces overall £16k total raised in 2017, with many individual employees far exceeding their £100 goal.

Stagecoach employees, had one year raise their £100 cash target. Sponsored walks, runs, cycles, silences and even swear jars were just some of the ways staff helped raise the funds. The employee who raised the most was Martin Søreide of Perth depot, who enjoys creating pencil portraits in his spare time, sold his artwork to raise money for the charity.  Martin created numerous portraits for fellow colleagues, including drawings of their kids and pets, with all proceeds donated to Cash for Kids.  Martin was even commissioned by his Operations Manager to create a portrait of Stagecoach Chief Executive Sir Brian Souter and the drawing was presented to Sir Brian in Perth. 

Cash for Kids is a charity which helps change the lives of children who are disabled, disadvantaged or suffering from abuse or neglect in local communities across the UK. Most recently, the charity helped bring Christmas to millions of deprived children, donating gifts to kids in danger of waking up to no presents on Christmas morning.

Sarah Elliott, Marketing Manager for Stagecoach East Scotland said: "We're delighted to have helped raise such a large amount for Cash for Kids, the work they do in the local area is fantastic. We want to thank all of our employees who signed up to the campaign, donated or helped with events to raise awareness of this amazing charity, we're really proud of their efforts."

Claire Heaton Cash For Kids Charity Manager said: “We’re over the moon with the total raised over the course of 500 Faces and want to thank the team at Stagecoach for their help and support in helping us raise a fantastic sum of which every penny will stay in the local area.  The endeavours of their staff will mean that Cash For Kids can continue to break down barriers and help the children of Tayside and Fife.  A huge thank you!”

For further information on the Cash for Kids charity and to find ways to get involved visit