Stagecoach wins top industry Awards

03 Oct 2013

  • wins Innovation Award
  • Partnership Award win for Cambridge Guided Busway

Transport operator Stagecoach last night (Wednesday 2 October) won two honours at the 2013 Route One Operator Excellence Awards.

The new coach product won the Innovation Award while Stagecoach East, along with Cambridgeshire County Council and VIX Technology, were named winners of the Partnership Award for the Cambridge Guided Busway project.

Stagecoach UK Bus was also a finalist in the Environment Award at the event which was held in Birmingham. – which is operated through the Scottish Citylink joint venture between Stagecoach and transport group ComfortDelGro – came out on top in the Innovation category after impressing the award judges.

The product, which was launched in July, provides luxury daytime coach services in Scotland, England and Wales as well as overnight sleepercoach services, with lie-flat beds, linking 11 locations in Scotland with London, Birmingham, Cardiff and Bristol every night. The services operate using a fleet of 10 state-of-the-art vehicles, built by manufacturer Van Hool, which have leather seats that can be converted into beds.

Elizabeth Esnouf, Managing Director of Stagecoach’s UK Coach division, said: “ is one of the most innovative coach products to be launched in the UK for a number of years and it is very pleasing to win this award. The new services are proving popular with customers travelling across the country during the day and overnight and we believe will help encourage more people to make coach travel their number one transport choice.”

The Cambridge Guided Busway became the world’s longest guided busway when it was launched in August 2011. The Busway, which is 13.3miles in length, offers a reliable, fast and frequent service seven days a week between Huntingdon, St Ives and Cambridge. It gives residents a high quality alternative to the long queues and uncertain journey times on the notoriously congested A14.

Stagecoach East, which operates bio-buses on the route, has worked closely with Cambridgeshire County Council to encourage local people to take advantage of the busway. The results have been impressive with more than 4.6 million Stagecoach customers having used the link since its launch. Leading technology solutions company VIX Technology, has delivered real-time bus stop information for busway passengers, making it even easier for passengers to plan their journeys.

Stagecoach East Managing Director Andy Campbell said: “Winning this award is great recognition of the hard work that has gone into making the guided busway a success. The project has shown that it is possible to entice people out of their cars and on to public transport by offering a fast, high-quality, good value transport link which is not affected by traffic congestion. Partnership working has been central to the success of this project and we look forward to seeing even more passengers using the busway in the years to come.”

At the 2012 Route One Awards, Stagecoach’s overnight sleeper coach trial between Glasgow and London also won the Innovation Award while Stagecoach Manchester was named Large Bus Operator of the Year.

For further information on Stagecoach UK Bus visit