Stagecoach releases celebratory children’s book to support UK literacy charity

08 May 2014

Book Front Cover Artwork
  • 16-page book marks 60th birthday of co-founder and Chairman Sir Brian Souter
  • Company’s brands turned into children’s characters in illustrated book called ‘A Very Special Family Party’ 
  • Profits from book sales to go to National Literacy Trust
  • Book available to buy now for just £4* on 

Bus and rail operator Stagecoach Group is capturing the fun side of transport as it releases its first children’s book to help support children’s literacy. 

The 16-page book, which is called ‘A Very Special Family Party’, was also produced to mark the 60th birthday of Stagecoach co-founder and Chairman Sir Brian Souter. 

Illustrators have turned the company’s well-known brands – including UK Bus,, South West Trains, East Midlands Trains and Supertram - into children’s characters in a fun story set at a ‘family’ birthday party for Sir Brian. 

Along with Sir Brian, characters such as Bobby Bus, Stanley Supertram and Molly have been immortalised in cartoon form. 

The book, which was written by Stagecoach employee Lindsay Reid, is priced at £4* for a paperback copy. It is also expected that an electronic version that can be downloaded to Kindle will be available for £3.60. 

At least £1.50 from the sale of each book will be donated to the National Literacy Trust** which works to improve the reading, writing, speaking and listening skills in the UK's most disadvantaged communities, where up to 40 per cent of people have literacy problems.

The book, which was created as a surprise for Sir Brian’s birthday, was designed and illustrated by Devon-based duo Alison MacKenzie and Kate West. 

The finished product is now available to buy online at

Stagecoach Group Chairman Sir Brian Souter said: “The book is definitely one of the more unusual birthday presents I’ve received. It’s a great idea, which we hope children will enjoy, and it reminds us that there’s a fun side to transport too.” 

Book Bobby

Chief Executive of Stagecoach Group, Martin Griffiths explained: “We like to diversify our products here at Stagecoach so when the opportunity arose to produce a children’s book, we thought it was worth a try. It’s also a fitting way to mark Brian’s birthday, given that he is so passionate about public transport, and of course we are delighted to be supporting a great cause in the National Literacy Trust at the same time.” 

Lorna Taylor, Corporate Partnerships manager at the National Literacy Trust says: “One person in six in the UK lives with poor literacy and this holds them back at every stage of their life. Our interest is in supporting some of the UK’s poorest children and families to improve their literacy skills and funds raised by Stagecoach Group’s children’s book will help us to achieve this vital goal.” 

Further information about Stagecoach Group can be found at or by following on Twitter at @stagecoachgroup.

*Excludes shipping fee as set by Amazon. 
**The National Literacy Trust is a registered charity no. 1116260 (England and Wales) and SC042944 (Scotland). More information is available at