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13 Jul 2015
Stagecoach Merseyside and South Lancashire has introduced a dramatic change to its pricing structure in order to open up travel to younger passengers across Merseyside and Cheshire.
Following extensive consultation with local authorities and PTEs, the company has announced it is cutting its children’s ticket fares to half that of adult fares and raising the children’s ticket age limit from under-16 to under-19.
The changes, which will come into effect from Sunday, July 19, are in line with the change in compulsory education attendance requirements, which dictate that young people must remain in education until they are 18.
Elisabeth Tasker, managing director of Stagecoach Merseyside and South Lancashire, said: “Bus travel is a key means of transport, particularly for young people who are now staying in education until 18.
Our new ticketing structure reflects this change and we want to ensure that we are opening up our services for young people and making it easier for them to get about.Remaining flexible and responsive to the marketplace in which we operate is a critical part of ensuring that we’re aware of what our customers’ need.
“Access to affordable transportation is a key factor in gaining independence and enabling young people to develop and take up opportunities – particularly as they take the first steps to starting up their careers. We hope that our new system will remove any cost barriers which might otherwise restrict this age group and help young people who really rely on our services.”
Customers will make dramatic savings through the new pricing structure. Key savings include Megarider tickets in Cheshire falling from £10 to £5 and in Merseyside from £9.50 to £6.80.
Stagecoach Merseyside and South Lancashire has recently invested £9.7m over the next year to improve and update its fleet across the region. This includes the region’s first Stagecoach Gold vehicles. These luxury buses feature Euro 5 standard engines, designed to help cut exhaust gas emissions will be on the road later this year.
Stagecoach Bus is one of the UK’s major employers, supporting around 24,000 jobs across the UK and 1,209 jobs in Merseyside and South Lancashire. Over 200 people have completed apprenticeships with Stagecoach since 2004 and the company currently employs around 150 apprentices.