Stagecoach recognises eco-champion

01 Jun 2015


A Merseyside man is celebrating after being recognised nationally for his high standards of environmentally-friendly driving.

Dave Birch, an employee of Stagecoach Merseyside, has won an award for his consistently high levels of eco-driving, beating thousands of drivers across the country to win the coveted prize.

Every year, bus operator Stagecoach challenges its drivers to be as green as possible and each bus is fitted with the GreenRoad system which allows drivers to track their performance. Using a traffic-light LED system on the dashboard, the system gives drivers instant feedback on their driving manoeuvres, encouraging smoother, safer, and more fuel-efficient driving. 

Dave, 62 from Wirral, has been in the bus industry for over 22 years. Based at Stagecoach’s Birkenhead depot, he also received an award earlier this year for over 20 years in service without an accident. 

Speaking after receiving his award, Dave said: “It’s great to be recognised for being the most eco-efficient driver in the country and I’m delighted to have received this award. I take pride in my driving ability and it’s brilliant to be playing my part to help to reduce emissions and help the company remain as a cleaner, greener transport option.”

Managing director of Stagecoach Merseyside and South Lancashire, Elisabeth Tasker, said: “Stagecoach is one of the UK’s most sustainable bus operators and has reduced carbon emissions by 30 per cent in the last five years. Encouraging our drivers to drive as efficiently as possible has a really positive environmental impact and we’re very pleased and proud of Dave’s achievements. He is a credit to the business and exemplifies what we are trying to achieve across the region.”

Stagecoach Merseyside and South Lancashire will be investing £9.7m over the next year to improve its fleet. This includes the region’s first Stagecoach Gold vehicles. These luxury buses feature Euro 5 standard engines, designed to help cut exhaust gas emissions.

Stagecoach Bus is one of the UK’s major employers, supporting around 24,000 jobs across the UK and 1,209 jobs in Merseyside and South Lancashire. Over 200 people have completed apprenticeships with Stagecoach since 2004 and the company currently employs around 150 apprentices.