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10 Places to Travel on the 10

08 Nov 2017

Our number 10 coach service makes it easy to travel between Aberdeen and Inverness. With free wifi on board, luxury vehicles and USB charging ports – so you never run out of phone battery! – there are loads of great reasons to travel on the 10.

So where could you go? We’ve rounded up some of the best places you can visit on our new service, from The Mart to the beach. Whether you’re into whisky tasting or dolphin watching, there’s something for everyone to explore along our number 10 route…

1. Aberdeen

aberdeen scotland

Fabulous architecture, beautiful docks, five shopping centres and even a beach – what more could you want from a city? Aberdeen is Scotland’s third most populous city, and there are loads of great things to enjoy.

Go shopping for designer labels in the West End or discover independent retailers at Rosemount. With 10 key festivals throughout the year including music, light, culture and art there is always something on offer in Aberdeen. Don’t miss the Aberdeen Maritime museum, just a 5 minute walk from the bus station in the heart of the city.  

Not only is there plenty to do, Aberdeen is also a beautiful city – winning the Royal Horticultural Society’s Britain in Bloom contest a record-breaking 10 times! 

2. Thainstone Mart

Thanks to surprise TV hit last year, The Mart, Thainstone Mart has become famous as a must-visit attraction! Twenty per cent of Scottish audiences tuned in to watch the first episode in 2016, which shows the daily lives of rural farmers at the Aberdeen and Northern Marts, making celebrities of local farmers and auctioneers. The documentary was so successful, it aired a second series in earlier this year.

The Mart has had a huge increase in visitors since thanks to the popularity of the TV show, so go experience the real thing with a visit to its location! 

3. Huntly castle


Just outside the picturesque market town of Huntly, Huntly castle is located in the heart of the Aberdeen countryside and dates back to the 12th Century.  Although mostly ruined, there is a well-preserved five storey tower and plenty of impressive features to find, including original fireplaces and exquisitely carved stonework.

4. Strathisla Distillery, Keith


You’re never short of a distillery in Scotland, but Strathisla Distillery is arguably the most beautiful! Established in 1786, it’s also the oldest continually-operating distillery in Scotland. Strathisla Distillery makes the main component of Chivas Regal blend.

Take a distillery tour where you can learn about the craft of whisky making, the different types of whisky and even take a taste test at the end. If you like what you taste, don’t forget to stop off in the gift shop where you can buy a  bottle (or two!) to take home.

If you’re really into your whisky, you can take a Chivas Cellar Tasting where connoisseurs can sample whisky straight from the cask!

5. Baxters, Fochabers

Baxters is a household name, famous for its delicious soups, sauces and condiments, and in Fochabers you can discover the original shop owned by George Baxter, opened in 1868. 

At Baxter’s Highland Village you can step back in time with a selection of specialist shops, selling food gifts, clothes, and cookware. No trip to Baxter’s is complete without a visit to the flagship Baxter’s shop and restaurant, serving traditional Scottish fayre and Baxters specialties.

6. Brodie

Brodie Countryfare is a must-visit for relaxing shopping experience - from luxury homeware and contemporary fashion, to  a huge range of Scottish gifts and toys, there’s so much to discover in this beautiful department store. 

The delicatessen and foodhall is stocked with the best Scottish products and delicacies, from shortbread to homemade chocolates, and don’t miss a delicious meal in the family restaurant.

While you’re in Brodie, take a trip to Brodie Castle, historical home of the Brodie family, which has been restored and preserved by the National Trust to give a real taste of historic Scotland.

7. Elgin

elgin castle

Elgin is whisky region, so there are a huge number of local distilleries to experience if you are passionate about your firewater.

Classic car enthusiasts will love Moray Motor Museum, which has a huge collection of vintage cars and motorbikes, as well as classic motor memorabilia. 

Take a stroll around the beautiful Cooper Park, and don’t miss an explore of Elgin Catherdral’s ruins.

8. Forres

While in Forres , make sure you check out Benromach Distillery - Speyside’s smallest distillery. Just two distillers handcraft whisky at Benromach, which was established in 1898. A variety of tours are available to get to the heart of the distillery and you enjoy a sample in the cosy tasting room.

For amazing views, climb up to Nelson Tower, which was built in 1806. If the flag is flying, the tower is open, so check before you climb the hill!

9. Nairn Beach

Nairn Beach is a hidden gem, with beautiful white sands and natural rock pools. Keep your eye out for the school of dolphins who live nearby, and in the winter you can sometimes see the Northern lights!

Enjoy a coastal walk along the unspoiled beaches, but you might need a fleece rather than a bikini!

10. Inverness


Inverness was recently voted the happiest place in Scotland – and the second happiest place in the UK! 

Feeling cultural? Visit one of Inverness’ brilliant museums, visit St Stephen’s Church or take a trip to Inverness Castle. The newly opened view-point now offers great views across the city too. 

You can also join kelpies, selkies and the Loch Ness Monster on a hop-on, hop-off City Sightseeing Tour .

Ready to adventure on the 10? Plan your journey now!

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