30 Sep 2019
We're gearing up to support Breast Cancer Awareness month with the launch of two exciting initiatives to help get the message out to the public about the benefits of regular breast checks and examinations.
We've donated a bus and driver to support Lorraine Kelly’s ground-breaking Change + Check breast cancer awareness campaign. Lorraine’s Boob Bus will be waved off by Lorraine in London on 1 October and the bright pink bus will then travel to Manchester on 3 October, Belfast on 8 October, Glasgow on 10 October and Cardiff on 14 October before returning to London on 17 October with six live shows from the bus.
Driven by Stagecoach driver, Kevan Docherty from Cumbernauld depot in West Scotland, the Boob Bus will have trained breast cancer nurses to talk to the public about how to monitor their own breasts. Lorraine’s very own Dr Hilary will be on board as the bus reaches Belfast, Glasgow and Cardiff. Helen Addis, the producer of the Lorraine programme and the brainchild behind the Change + Check Campaign, will also be on the bus to spread the message far and wide, and the charity Prevent Breast Cancer will join for the Manchester leg along with Coronation Street star Sally Dynevor.
In Greater Manchester, as part of an ongoing partnership with Prevent Breast Cancer and in partnership with Alexander Dennis, we've also this week launched a specially liveried double decker pink BooBee bus. The bus will be visiting public areas where there is a high female footfall as well as large companies and organisations. On board the bus will be Prevent Breast Cancer’s “BooBees” who will be distributing “Bee Aware” information and encouraging women to come on board to find out more about breast health.
The two Stagecoach buses will appear together in Great Northern Square, 235 Deansgate, Manchester M3 4EN on Thursday 3 October, and will be supported by a team of Stagecoach bus drivers.
Martin Griffiths, Chief Executive of Stagecoach Group said: “We know that many of our own customers and employees have been affected by breast cancer and we wanted to get behind this important campaign.
“We’re very pleased to be working with Lorraine, ITV and the Prevent Breast Cancer charity and are looking forward to getting our two pink buses out on the road during October to help get the message out to the public about the benefits of regular breast checks and examinations.”
Lorraine Kelly said: "I'm delighted Stagecoach and Prevent Breast Cancer have joined us to help spread the Change + Check message. It's been such an important campaign and the 'Boob Bus' will hopefully get people talking about their health and about how to spot the signs of breast cancer."
Tune in to Lorraine on ITV, weekdays 8.30am – 9.25am.