Stagecoach

Vip scheme sees more young people take to the bus

18 Feb 2015

An exclusive discount scheme operated by Stagecoach North East continues to be extremely popular with young people across the north east, with results showing significant year-on-year increases in sales.

Since launching the VIP (Very Independent Person) scheme in 2007, thousands of young people have joined the scheme, which is designed to help young people up to 18 years old get around for less.

The VIP ID cards have proved extremely popular, with a 60 per cent increase in issues over the last two years. Daily sales of the VIP ticket have also risen by almost 12 per cent.

Typically for young people, money is a precious commodity and mainly spent on fashion, socialising and studying, so the VIP scheme was welcomed and continues to be a success for young people in the region.

The ID cards were originally introduced to provide students with the opportunity to take full advantage of exclusive discounted ticket prices but the scheme is now open to everyone under 19. Young people simply show their VIP ID to buy VIP tickets and can then board any Stagecoach North East bus in Newcastle, South Shields, Sunderland, Hartlepool and Teesside as many times as they wish from as little as £1.08 a day.

Stagecoach North East has promoted the scheme throughout the north east through a digital and social media campaign, as well as outdoor advertising and through schools and colleges, to ensure young people do not miss out.

Phil Medlicott, Managing Director of Stagecoach North East, said: “Our VIP scheme has become increasingly popular, demonstrated by the rise in applications over the past two years, and continues to offer young people the opportunity to travel simply, affordably and independently throughout Tyne and Wear, Hartlepool and Teesside. 

“Young people are recognising the advantages that public transport, and in particular bus travel, can provide. For the third time, independent research has found that Stagecoach offers the best value bus fares in Britain and this scheme is just another example of how we’re working to attract more people onto greener, smarter bus travel.”

To find out more about the VIP scheme, visit www.buymyvip.com.

For further information about Stagecoach North East please visit our About us page.