23 Jul 2015
Bus drivers from two bus north east companies got in shape to encourage Tees Valley and South Durham commuters to leave the car at home and give the bus a try.
Building on the success of the 2014 campaign, ‘Make a bus driver smile’, Stagecoach North East and Arriva again collaborated on a joint initiative and chose some of their own drivers to front the ‘Catch the Bus Week’ campaign for the region.
The five chosen drivers, Matthew Davey, Lee Turnbull and Neil Wise from Arriva North East and Tony Davison and Wendy Fletcher from Stagecoach North East, appeared on bus posters across the Tees Valley and South Durham network, kitted out in gym wear, with the slogan ‘Our bus drivers are gearing up for Catch the Bus Week’.
Stagecoach North East bus driver Tony Davison, 28, from Stockton-on-Tees, said: “It was really good fun posing with the other guys and we got straight into our roles and had a great laugh. I saw the full size poster on the side of the bus and it was huge! But hopefully it has helped to catch the attention of people, make them smile and encouraged them to give the bus a try.”
56-year old Wendy Fletcher from Hartlepool, a bus driver at Stagecoach North East’s Hartlepool depot, said: “During the shoot, we played around with hand weights and skipping ropes, making faces for the photo, which was brilliant fun. We all had a good time and I hope it helped to bring people on board.”
Phil Medlicott, Managing Director at Stagecoach North East, said: “We have really enjoyed being part of such an exciting campaign. Our bus drivers are dedicated to giving our customers an outstanding experience so there are no better people to be the faces of the campaign.
“Catch the Bus Week gives us the perfect opportunity to let people know about the range of fares on offer and encourage them to reconsider how they get from A to B, and find out if there is an alternative that might be better for their commute.”
Nick Knox, area managing director at Arriva North East, said: “Following the success of last year’s Catch the Bus Week campaign, we were keen to get involved again. The partnership approach works really well for us as we both want to encourage more people to see if they can save time and money by choosing the bus.”
The bus companies staged a family-friendly event featuring dance troupes and activities in Middlesbrough, with additional promotional events and giveaways taking place across the Tees Valley and South Durham.
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