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Stagecoach North Scotland launches free travel for kids during "Catch the Bus Week"

04 Jul 2016

  • Kids travel free on Stagecoach North Scotland services from Monday 4th July
  •  ‘Catch the Bus Week’ to run from 4-10 July
  • Stagecoach rated by passengers as best value bus operator in Britain
Stagecoach North Scotland is joining forces with sustainable transport group Greener Journeys to promote the benefits of bus use through the fourth annual ‘Catch the Bus Week’.


The campaign, which takes place from 4-10 July, aims to drive awareness of the benefits of taking the bus and encourage local people to make the switch from the car that week and consider leaving the car at home for some journeys in the future.

Stagecoach North Scotland will be offering free travel for kids from Monday 4th July to mark the beginning of 'Catch the Bus Week'. Kids aged 15 years old and younger will be able to travel for free across the whole Stagecoach North Scotland network when travelling with an adult.

Steve Walker, Managing Director for Stagecoach North Scotland said: "We are delighted to be able to support Catch the Bus Week by offering free bus travel for kids across our network. We think it is really important for kids to learn how to use the bus and as it is also the beginning of the summer holidays we hope that families will use the offer to make the most of their school holidays for less."

Throughout the week, Stagecoach will highlight the economic, health, and environmental benefits of using the bus more often.

Economic benefits

Buses are a vital driver of economic growth in the UK. Every £1 invested in bus infrastructure generates up to £7 of economic benefit.[i]
Bus users generates £64 billion of benefits to the UK economy[ii]
Congestion costs the UK economy at least £11 million each year[iii]

Health benefits

Travelling by bus is good for your health. It is a third less stressful than commuting by car[iv]
Taking the bus frees your hands and you head. Allowing you to catch up on life admin, read a book or play games on your mobile- all whilst you get to your destination
Walking to the bus stop can, on average, help you to achieve half of the Government’s recommended 30 minutes of exercise per day[v]
Environmental benefits

If everyone switched just one car journey a month to the bus, there would be one billion fewer car journeys on our roads and a saving of 2 million tonnes of CO2[vi]
In 2015, low carbon emission buses saved nearly 70,000 tonnes of CO2 compared with their standard diesel equivalents[vii]
Buses are vital to improving air quality. The latest models deliver a 95% reduction in NOx emissions compared with 2009 bus models

[i] Greener Journeys, A Roadmap to Growth, 2015
[ii] Office of National Statistics, Driving licence holding and vehicle availability, 2012
[iii] Office of National Statistics, Driving licence holding and vehicle availability, 2012
[iv] Research commissioned by Greener Journeys, conducted by Dr David Lewis of the University of Sussex, September 2010
[v] Research commissioned by Greener Journeys, conducted by Dr David Lewis of Mind Lab International, September 2011
[vi] Greener Journeys, The Road to a Carbon Efficient Britain, 2009
[vii] Research commissioned by Greener Journeys, conducted by the Low Carbon Vehicle Partnership, February 2016