Stagecoach

Stagecoach Bus Drivers lead the way in safe and fuel efficient driving

13 Apr 2016

Stagecoach bus employees have come out on top of a global performance scheme which measures safe and fuel-efficient driving. 

More than 4,660 Stagecoach drivers have been awarded Fleet Elite status under the programme managed by GreenRoad, whose telematics system serves professional drivers in the UK, Ireland, Europe, the Middle East, America, Australia and New Zealand.

Over 1,700 of Stagecoach’s Fleet Elite drivers have achieved the Gold badge for consistently maintaining the Fleet Elite safe and fuel-efficient driving standard for three consecutive years. 

In Oxfordshire 102 out of the 191 drivers achieving  Fleet Elite status achieved the Gold Award. Stagecoach in Oxfordshire, covering local services in the County and the Oxford Tube coach operation achieved a 16% in crease in the number of drivers  reaching the Fleet Elite benchmark.

Using a traffic-light LED system on the dashboard, GreenRoad gives drivers instant feedback on their driving manoeuvres, encouraging smoother, safer, and more fuel-efficient driving. 
Stagecoach drivers account for almost half of the 9,253 drivers globally who met the Fleet Elite standard in 2015. More Stagecoach employees gained Fleet Elite status than in any other bus operator – or other company on the scheme – in the UK and worldwide. 

Some 24% of Stagecoach’s 19,000-strong driving team have achieved the prestigious benchmark. 

Fleet Elite standard drivers must clock up more than 500 driving hours in a year and achieve an average of five or less events, such as harsh braking or acceleration, per 10 hours of driving over the calendar year. In fact, 149 Stagecoach drivers scored zero – a perfect score – during the period. 

The GreenRoad system is installed on all Stagecoach vehicles at the Group's bus companies. It uses a dashboard traffic lights-style system to provide instant feedback to drivers to encourage smoother and safer driving. 

Research by GreenRoad shows that in extreme cases driving decisions are responsible for up to 33% of fuel spend. Even experienced, professional drivers have the potential to improve their fuel efficiency 4% with the right guidance. To date, use of GreenRoad’s system and Stagecoach’s comprehensive driver training programme has helped deliver a 3% improvement in fuel efficiency across Stagecoach operations in the UK.

All employees who meet the Fleet Elite standard receive a special badge in recognition of their achievement.

Robert Montgomery, Stagecoach UK Bus Managing Director, said: “This is another great achievement for our drivers and marks a further increase in the number of our employees who have reached Fleet Elite status. It reflect the commitment and professionalism that our drivers display on a daily basis. 

“Smoother, fuel-efficient driving is safer, provides more comfortable journeys for our customers and helps cut our carbon footprint.”

Stagecoach has also supported its multi-million-pound investment in the GreenRoad technology with a dedicated annual driver bonus pot of around £900,000. Employees can earn ‘green points’ for greener driving, which is converted into a cash bonus.

Dougie Portwood, Head of GreenRoad’s Global Change Management, said: “Again, this year, organisations worldwide recognised the importance of Fleet Elite. GreenRoad drivers promote their Fleet Elite status with pride and work hard to maintain their eligibility for Fleet Elite membership every year. 

“Fleet and Safety Managers agree that the Fleet Elite programme has a huge positive impact on driver safety, performance and overall organisational culture.”

In 2015 more than 11% of GreenRoad’s professional driver base achieved Fleet Elite status, representing a 15% increase over 2014. Each year the percentage of GreenRoad drivers who achieve Fleet Elite status worldwide has increased – a testament to the in-cab feedback that encourages drivers to continually improve, embedding good driving habits. This not only improves road safety, leading to lower insurance premiums and reduced accident-related costs, but it also improves fuel economy.

Stagecoach has invested £1billion over the past 10 years in brand new vehicles for local communities across the UK.

GreenRoad provides a single, comprehensive solution to both change driver behaviour and manage fleet performance and efficiency. With GreenRoad, engage drivers directly for meaningful, lasting behaviour change. Optimize daily and strategic operations with fleet tracking, mapping and reporting. What it means to your business is increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.
To learn more visit www.greenroad.com or follow GreenRoad on Twitter, Facebook and LinkedIn.