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23 Apr 2015
23rd February 2015 - Stagecoach Southwest has taken an eye catching approach to driver recruitment with the unveiling of its latest campaign: ‘Come Drive With Us’. Taking its inspiration from the popular Channel 4 reality television series, ‘Come Dine With Me’, the light hearted campaign will appear from 2nd March across bus rears, posters and online and features staff who work for the transport operator. Further bursts of advertising which play on other reality shows will appear across the rest of the year.
Explaining the new approach Michael Watson, Managing Director of Stagecoach South West, commented “Much like a great dinner party host, the best bus drivers know how to make everyone feel welcome. Great customer service can make our customers’ day and, in this role, no two days are the same. And as those we feature in the campaign can testify, driving with us can not only be a job for life, but also open up opportunities to progress within the company. I’m confident that this new approach will help attract people who may not have considered working for us before and I look forward to welcoming them to the Stagecoach family.”
Stagecoach provides local bus services right across Devon and into Somerset, Cornwall and Dorset. Driving roles are currently available at the Exeter depot and successful applicants can expect to work on the busy city network as well as routes which run to other locations across the greater Exeter area and beyond.
Stagecoach welcomes applicants from all backgrounds and is looking for people who are passionate about great customer service, can think on their feet and hold a full UK driving license. A full list of requirements for the role is available online at www.stagecoachbus.com/southwest. In return, the transport operator offers – amongst other benefits – a £20,000 salary*, a generous holiday entitlement, company pension scheme and free bus travel for the employee and their immediate family.
Stagecoach is also always keen to promote from within and aims to encourage ambition amongst its staff through a number of staff development programmes that can lead onto supervisory or managerial roles within the company.
For more information on roles within the company and to apply online please visit www.stagecoachbus.com/southwest.
*After a qualifying period.