Multi-operator smartcard scheme launches on buses between Salisbury and Andover

02 Apr 2015

Bus passengers will find it easier than ever to travel between Salisbury and Andover from today - thanks to a new multi-operator smartcard scheme involving two of the region’s leading operators.

Stagecoach and Salisbury Reds have invested in new on-bus hardware so both the operator’s travel smartcards are accepted on the Activ8 Service.

The cards, known as ‘The Key’ from Salisbury Reds and ‘Stagecoach Smart’, from Stagecoach enable holders store bus tickets electronically instead of using a paper ticket and, from 4th April both cards can be used to board any bus on the Salisbury to Andover route. Once passengers have a smartcard they can continue to load products on to them online, avoiding any risk of losing tickets or running out of change for the bus. 

“We want to make travelling by bus as easy and straightforward as possible,” said Andrew Wickham, managing director of Salisbury Reds. “And working with partners, like Stagecoach, is a key part of our strategy to achieve this. 

“We are seeing a rise in demand for The Key - with many passengers opting for the benefit of loading it ahead of time, to use as and when they need to. And I have no doubt this latest development will make the system more popular than ever.”

Regional managing director of Stagecoach, Andrew Dyer, added:

“This is a great example of how partnerships between bus operators and the local authority - plus investment in new technology - are making a big difference for customers.

“As passenger figures continue to grow, we are committed to delivering innovative ticketing solutions that are attractive and sustainable and will help us to encourage even more people to use our greener, smarter bus services.”

For more information about ‘The Key’, visit or:  for your ‘Smartcard’.