21 Sep 2016
Ten years ago Stagecoach South started running a brand new route, named the Pulse, between West Durrington and Lancing. Serving Worthing town centre and Worthing Hospital, the Pulse proved to be an instant success, which has welcomed 14 million customers since its introduction.
Launched in conjunction with West Sussex County Council's Quality Bus Partnership Scheme and a Government backed ‘kickstart’ initiative, the route offered frequent links and easy to use, low floor buses, to thousands of Worthing residents.
Since its introduction Stagecoach has invested more than £2million into the Pulse, bringing newer vehicles, improved technology to aid operational punctuality, new ticketing systems for smartcard technology, and free onboard WiFi for customers.
Robert Vince, Operations Manager for Stagecoach in Worthing, said: "It's fair to say the route has gone from strength to strength in the first 10 years. We have invested in two brand new fleets during this time and the route has evolved to meet current and emerging expectations of its customers. In more recent years we introduced newer and bigger buses to the route that feature tinted windows, increased capacity, improved seating, and free to use Wi-Fi".
Earlier this year Stagecoach introduced additional evening journeys on the Pulse and Coastliner 700. Stagecoach froze fares across the south at 2015 prices, and for the benefit of commuters, scrapped peak return fares. A nightrider ticket, priced at just £2 was launched to give unlimited bus travel on any Stagecoach bus after 7pm. Stagecoach hopes that these incentives will encourage more to leave the car at home. Recent national research revealed that commuters can already save an average of £90 a month by using the bus to travel to work and play.
West Sussex County Council Cabinet Member for Highways and Transport, John O’Brien, said: “The County Council was successful in a bid to Government, which resulted in attracting funding to help launch this successful scheme 10 years ago. “It has proved to be an excellent initiative and has been since self-financing”