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Christmas 'Santa Bus' raises over £1,500 for a local Alzheimer’s charity

19 Jan 2018

We are delighted to announce that our Christmas campaign has raised a grand total of £1,742 for a local charity, thanks to customers who travelled on the Stagecoach Santa bus over the festive season. 

Throughout December, Santa was behind the wheel of a Stagecoach bus, which served all areas across Havant, Portsmouth and Waterlooville, and raised money for Alzheimer's Society, a care and research charity for people with dementia.

Colin Ashcroft, Stagecoach Operations Manager for the area said that the ‘Santa bus’ has become an annual tradition in Portsmouth and something that our customers look forward to in December. The bus is decorated and festive music is played, gifts are given to children and the bus is driven by Santa himself.” 

“We asked our driving team which charity they would like to support this year, and the Alzheimer’s Society was the popular choice with many local families being affected or knowing someone who suffers from dementia".

The 2017 Santa bus team included bus driver Doug Cook as Santa with Charlotte Lilly & Emma-Jane Downie as the Elves.

Charlotte Stamp, Alzheimer’s Society Community Fundraiser for Hampshire, Isle of Wight and the Channel Islands, said: “‘It’s great that Stagecoach gave their time to support Alzheimer’s Society. I’m sure the Santa bus gave great joy to those using the bus over the festive period. 

“Dementia can happen to anyone and there is currently no cure. But with the right support, people can live well with dementia. As a charity, we rely on the generosity of organisations like Stagecoach to help us continue our vital work so that Alzheimer's Society can continue leading the fight against dementia.”

Dementia describes the different brain disorders that trigger loss of brain function.  There are 850,000 people with dementia in the UK – and more than 24,000 in Hampshire - with numbers set to rise to over 1 million by 2025. 

Alzheimer's Society is the UK's leading dementia charity. Money raised from the Santa bus collections will go towards funding research into care, cause, cure and prevention, as well as providing support and creating a lasting change for people affected by dementia in England, Wales and Northern Ireland. 

Alzheimer’s Society relies on voluntary donations to continue our vital work. You can donate now by calling 0330 333 0804 or visiting  


Photo: Colin Ashcroft, Operations Manager (right) with Charlotte Stamp, Alzheimer’s Society Community Fundraiser (left) with Santa (Doug Cook) and his Elf (Charlotte Lilly).


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