03 Apr 2019
Stagecoach West Scotland have been announced as finalists for the Marketing Excellence award at the UK Coach Awards 2019. The winner of this award will have demonstrated the creative use of a range of marketing tools to grow their business and increase consumer awareness.
The popular bus company were shortlisted for their work on the re-launch of the X76 and X77 express services which run from Kilmarnock and Ayr respectively, to Glasgow.
Major investment was made to introduce 11 new double decker coaches to the X76 fleet and replace the X77 fleet with 10 newer, refurbished single decker coaches, a first for this route. To support the introduction of new vehicles, revised timetables, better trained drivers, and a marketing strategy to engage with lapsed customers and attract new non-bus users was launched.
In addition, the campaign emphasised that the express service was direct between Ayr, Kilmarnock and Glasgow, there was free wifi on board, leather seats, USB charging points and the route used low emissions vehicles.
Marketing Manager, Jacqueline Rowan said, “We’re delighted to be selected as finalists, this is the first time Stagecoach West Scotland have submitted an entry to the UK Coach Awards so to be announced as finalists particularly for Marketing Excellence is a real achievement for the team. It is testament to the hard work carried out by our operations, engineering and commercial departments that we have also been recognised by the Scottish Transport Awards for the second year running for our express coach services”.
It was announced last week that Stagecoach West Scotland have also been nominated for ‘Best Bus Service’ by the Scottish Transport Awards for their re-launch of the X76 and X77 express service. This nomination follows their win at the 2018 Scottish Transport Awards for Best Bus Service – Go More with X74 express coach campaign.