Stagecoach has announced the launch of a pioneering less cash trial on the 54 service between Chesterfield and Clay Cross, the first of its kind at the company.
From Sunday 3rd February, the leading transport provider is looking to encourage more customers to take advantage of their easy-to-use contactless payment, on-line and mobile ticketing options when using the popular 54 service.
The move to alternative payment methods aims to speed up journey times and reduce the time customers spend boarding the bus, making for a more attractive and enjoyable journey experience for all customers.
Customers in Chesterfield have embraced these options with around a quarter of all transactions already being made using contactless payment.
Commercial director John Young says “The process is quicker for our customers. Congestion and traffic levels continue to grow. We know journey time and punctuality is of vital importance to our customers, and this is an example of how we can play our part in helping to reduce delays. If buses spend less time at bus stops we can improve the service for everybody”.
As part of the move towards less cash, customers will no longer be able to buy adult day or weekly tickets on bus with cash. They will still be able to pay cash for singles and returns. All child tickets will still be available with cash, including the new child weekly ticket introduced at £9.
Customers will be able to purchase money saving adult day and week tickets in other ways, including paying contactless on the bus using a contactless-enabled bank card, by downloading the Stagecoach bus app or purchasing a ticket on a mobile device, using Apple Pay, Google Pay or Android Pay on a smart device or buying a ticket in advance online at stagecoachbus.com.
To support customers through the change, Stagecoach has simplified fares to help speed up journey times. The number of different fares on the 54 service has reduced from eleven to just four.
Drivers and staff on the route will offer customers help and guidance in the switch to less cash.