We’ve teamed up with TV presenter, Ferne McCann, and actor Layton Williams, who feature in videos on board the bus, as well as comedy performer, Juliette Burton.
Who’s getting involved?
Tessy Ojo, CEO of The Diana Award says -
“At The Diana Award we know how powerful young people can be in tackling bullying behaviours both on and offline. We’re delighted to have the support of Stagecoach and to be launching this first anti-bullying #BeNiceBus. We will be driving our message directly into schools, a place where young people spend 11,000 hours of their lives. We’re delighted that in partnership with Stagecoach we will have a real opportunity to change and shape thousands of attitudes and behavior to bullying.”
"I've experienced first hand the impact that negative, hurtful online comments can have but I also know from experience that kind, supportive and positive comments can give you a real boost and make you feel great. Most people would never dream of trolling someone but there are people who seem to think they can say what they like online and almost forget that there's a real person on the receiving end of their comments. I am totally behind this campaign and I really hope it will help young people across the country think even more carefully about what they are saying online and the impact it can have on others."
Stagecoach Group Chief Executive Martin Griffiths says:
“Most young people live their lives online these days, whether that’s using the wi-fi on the bus to school or checking emails and social media when they get home. This means they are better connected than any previous generation, but unfortunately it can be another platform for bullying to take place.
“We’re delighted to be working with The Diana Award on this campaign and I really hope it helps make people think about their behaviour and take responsibility for their actions online.”
Look out for the #BeNiceBus near you!