What was it all about?
TV and fashion celebrity Jessica Wright helped to celebrate the style of Stagecoach bus passengers across the UK.
The former TOWIE star joined Stagecoach to search for her ‘style squad’ – a group of individual customers to be chosen based on their style, creativity and personality.
Entries were submitted via social media and shortlisted entrants came along to enjoy our #SquadOnBoard fashion event in Manchester where invited guests and shortlisted entrants enjoyed a Q&A with Jessica, a fashion activity, top tips from fashion blogger Lily Kitten and a body confidence talk from writer and comedy performer Juliette Burton.
There, our four squad members were chosen by Jessica after impressing her with their positive personalities and individual style – they were Shannon Stewart from Hull, Jodi Eyre from Manchester, Rosie Rose from Warrington and Megan Johnstone from Logan in East Ayrshire.
Our winners went on to take part in a ‘squad’ photoshoot with Jessica for her Sistaglam clothing line, followed by a meal with the star. They are now also starring in an advert to be displayed on hundreds of buses across the UK.
Jessica said: “It’s been fantastic to spend time with our lovely style squad. The girls all looked amazing during our photoshoot and I am so excited that the advert is now displayed on hundreds of Stagecoach buses around the country.
“This has been a great campaign, celebrating individual style, inner confidence and body positivity and it’s been lovely meeting everyone who has been involved.”