On 14 December 2005, Stagecoach acquired Traction Group Limited.
Yorkshire Traction was the sixth largest operator of bus services in the UK, with operations centred on South and West Yorkshire, Lincolnshire and Tayside. All of which became part of Stagecoach UK Bus in 2005.
Paul Lynch, Managing Director of Stagecoach Yorkshire, was recruited during the re-organisation of Yorkshire, Lincolnshire and East Midlands in September 2006; alongside Engineering Director Joe Gilchrist, who was already in place. Operations Director Sue Hayes was promoted from within the Yorkshire company in December 2006 and finally Rupert Cox, Commercial Director, came to Yorkshire from Stagecoach West in April 2007.
Since the acquisition of Yorkshire Traction in 2005 the fleet has been renewed from an initial 48 body and chassis combinations by purchasing 140 vehicles at a cost of £14 million pounds. These new vehicles include; Optare Solo's, Alexander Dennis Pointer Darts, MAN 14.220's, 18.240's and Volvo B10M-55's, alongside several Olympian double deckers. Over 80% of the Yorkshire fleet is low floor.
On 16 July 2006, the Megarider, Dayrider & Goldrider range of tickets were launched in Barnsley - demonstrating Stagecoach Yorkshire's commitment to improving local bus travel and its focus on real value-for-money bus travel.
On 20 May 2007 Stagecoach launched a new look bus network in the region, coving the areas of Sheffield, Barnsley, the Dearne Valley, Rotherham, Doncaster, Wakefield, Pontefract and Huddersfield.
The changes included a number of new routes, extended routes and timetable changes to improve reliability and improve frequency on some services.
Our consultation process took into account feedback from key stakeholders, including the Passenger Transport Executives in South and West Yorkshire, customers, staff and councillors.
In May 2008 Stagecoach celebrated the first anniversary of the new look Barnsley network by offering customers a Free Fares Day as a thank you to your loyalty.
In July 2008, in accordance with our policy of maintaining our fleets at operational depots our central Head Office relocated to Eldon Arcade, in Barnsley town centre. Further to this the Barnsley operational depot moved to Wakefield Road in October 2008.
Stagecoach Yorkshire is committed to delivering a reliable, clean and affordable service to passengers and has delivered this by simplifying bus routes, refining timetables and continuing to improve vehicle presentation and quality. Vehicles are serviced every 21 days and route branding has been introduced to the Yorkshire network, with branded buses operating on Townlines, The Circle and Dearne Link services.
Passengers should now find a huge improvement in our services, but we continue to strive to make these services even better over time.
Stagecoach UK Bus
Stagecoach UK Bus is part of the Stagecoach Group and is one of the largest bus operators in the UK. It operates express and local bus services across the country, as well as a comprehensive network of intercity operations under the megabus brand.
Stagecoach UK Bus connects communities in over 100 towns and cities in the UK, running a fleet of around 7,000 buses and coaches that is one of the largest in the country. Its services play an important role in delivering social inclusion, helping people in rural and urban areas access work, education, health, shopping and leisure, with two million passengers travelling on Stagecoach services every day.
Putting customers first is our priority. We continue to focus closely on the recruitment and training of our people, as well as improved passenger information.
Our UK Bus division is a major employer, providing jobs for 18,000 people at a number of regional companies.
We are working hard to increase the quality, reliability and frequency of bus services to offer car users a realistic transport alternative and help cut congestion. Bus priority measures are crucial to achieving this objective and our local management teams work in close partnership with local authorities to improve local services.