Everyone is invited to summer party for Seasider attractions

• Summer party on Thursday 31 July in Skegness
• 12 colourful and fun buses to enjoy
• Presence from charity partner Age UK

Holiday-makers and local people have been invited to come to our region’s wonderful coastline to enjoy a Summer party for the popular Seasider buses.

Stagecoach East Midlands will be hosting a launch event on Thursday 31 July, from 11.00am until 5.00pm, at the Tower Gardens in Skegness, to celebrate the highly colourful and decorated Seasiders, alongside charity partner Age UK Lincoln and South Lincolnshire.

Seasider events have been held since the fleet’s launch in 2014, and have become a popular local attraction. Activities at the launch will include a visit from Hattie the Community Playbus, magic shows, balloon-modelling, face-painting, Seasider prizes on the wheel-of-fortune, and music.

The event will also see the official launch of this year’s Seasiders Story Book – which is all about a treasure hunt, charity and friendship.

The total Seasider fleet now stands at 12: Scoop, Rocky, Sandy, Shelly, Candy, Pierre, Salty, Sunny, Teddy, Milly, Rolly and Sweetie. From the Boating Lake, past the Pier, through to Fantasy Island, Hardy's Animal Farm and all the way to Chapel St Leonards, they mean you can hop on and off all day long and visit every attraction you can manage!

Flexible and great value fares are available from £3 single to £13 for a group of five to hop on and off all day.

The Skegness Seasiders are modern vehicles, using hybrid technology to support Stagecoach’s sustainability objectives by cutting emissions by up to 75%. Not only that, but they now have new top-deck seating, additional buggy space, modern destination blinds for better visibility, and next-stop announcements, making the customer experience better than ever! All this on top of the iconic Seasider Radio.

Matt Cranwell, Managing Director of Stagecoach East Midlands, said: “At Stagecoach, we look forward to the launch party for the Skegness Seasiders – as, I know, do so many of their fans from across the region and beyond!

“The Seasider characters and their stories are a playful and colourful way for visitors and residents to experience travelling in and around Skegness during the Summer holidays.

“And it is important to us that we take a very down-to-earth approach, so, behind the scenes, we are working very hard to maintain them as the technology-advanced, and environmentally friendly, attractions that our customers deserve.”

-- You can find out more about the Skegness Seasiders and watch their videos at https://www.stagecoachbus.com/promos-and-offers/east-midlands/skegness-seasiders.

-ENDS-

Media enquiries: [email protected]  

About Stagecoach 

Founded in 1980, Stagecoach is the UK’s largest bus and coach operator, with a fleet of 8,400 vehicles connecting over 100 major towns and cities across England, Scotland, and Wales.

With 25,000 people in our team, we’re deeply rooted in the communities we serve. We know how important it is to stay connected to the people and places that matter – and we’re proud to play our part in helping make everyday journey simpler, greener and more reliable.

It’s all part of our promise: we’ve got you.

We work closely with partners to support greener, smarter, and more inclusive transport – helping reduce congestion, cut emissions and boost local economies. Nearly 10% of our 8,400-strong fleet is now electric, and that number continues to grow as we invest in cleaner, more sustainable travel.

As part of our sustainability strategy, we’ve committed to supporting local communities by donating up to 0.5% of profit before tax each year to charitable causes across the UK.