Stagecoach welcome students and young people back to the bus, with an exciting new campaign

•          Heavily discounted tickets for youths and students

•          Stagecoach are visiting freshers fairs across Liverpool, Preston and Chester

•          ‘Bussed it, Bossed it’ tells the story from the student's point of view in a fun and light-hearted way

Stagecoach, the UK’s largest bus and coach operator, has recently launched a new youth campaign which aims to change young people’s perception of bus travel.

With many schools, colleges and universities returning after their summer breaks, Stagecoach launched the ‘Bussed it, Bossed it’ campaign in time for the new term. The campaign's main aim is to drive awareness of the value of bus travel, making it a cheaper option than driving or getting a taxi, more convenient than walking and a sustainable way to get around, taking more cars off the road.

The campaign has already had positive feedback from customers, marketeers, and agencies, hailing it as a new generation of marketing in the bus industry, with student and youth term tickets now available to buy on the Stagecoach app.

Stagecoach Merseyside & South Lancashire will be attending freshers’ fairs across its network, including John Moores Student Union event taking place at the Exhibition Centre, Kings Dock, Liverpool, along with attending fairs at Hope University, Chester University & the University of Central Lancashire.  There will be student giveaways and the chance to win free travel prizes, too!  

Harriet Hughes-Payne, Marketing Director for Stagecoach, remarked: “In today's climate, young people are feeling the pinch more than ever. Our 'Bussed it, Bossed it' campaign combines humour and catchy music to spotlight a fun and light-hearted take on student life. 

“But it's more than that. With our heavily discounted tickets, it's about freedom, it's about choice. Why hail a cab when you can save for another kebab? Why limit nights out when you can pay less and enjoy more, all with the convenience of a ticket on your phone? We're telling a vibrant story from the student's lens, emphasising the incredible value and limitless possibilities that our student and youth tickets bring. It's time for young people to rule their journey and travel on their terms while making a smarter, sustainable choice."