Stagecoach champions safe spaces for parents during Scottish Breastfeeding Week

To celebrate Scottish Breastfeeding Week (10–14 June) Stagecoach, the UK’s largest bus and coach operator, has confirmed its membership with Breastfeeding Friendly Scotland.  

As part of the membership, Stagecoach have unveiled new internal designs on its local West Scotland buses alongside staff awareness training. The membership also includes Stagecoach premises in Scotland displaying The Breastfeeding Friendly Scotland window award stickers in prominent locations. 

Displaying The Breastfeeding Friendly Scotland stickers aims to assure breastfeeding parents that the establishment will make them feel welcome and be supportive of feeding choice. 

Additionally, the scheme ensures that Stagecoach employees are fully informed of the laws around breastfeeding to ensure a safe space for parents. 

The Breastfeeding (Scotland) Act 2005 makes it an offence to prevent or stop a child under the age of two, who is permitted to be in a public place or licensed premises, from being fed milk in that place or on those premises. 

Jacqueline Rowan, Stagecoach Head of Marketing for Scotland said; “We want to ensure every engagement with Stagecoach is a safe and supportive one for parents. That’s why having prominent visual symbols inside our buses demonstrating our commitment is so important, as every parent should be assured that their rights to breastfeed will be respected.”