Stagecoach and The Gaiety Theatre join forces to launch panto travel partnership

• Theatre-goers offered 10% off DayRider and Group tickets purchased via the Stagecoach app 

• Dedicated panto travel webpage launched with route and ticket information 

Stagecoach South Scotland has linked up with The Gaiety Theatre in Ayr to support this year’s festive pantomime, Aladdie, which runs from 29 November to 4 January.  

As part of the partnership, audience members attending Aladdie will benefit from an exclusive 10% discount on DayRider and Group tickets when purchased through the Stagecoach app. A new dedicated Panto travel webpage has also been launched, offering route details and ticket options to help families plan their visit with ease. 

Fraser Smith, Commercial Director for Stagecoach South Scotland, said: 

“This launches a fun and practical partnership with the Gaiety Theatre, which is located just round the corner from Ayr Bus Station. We hope as many pantomime-goers as possible take full advantage of the outstanding value deal available. Like the theatre, our bus service is right at the heart of people’s daily lives in Ayr.” 

Rachel McIndoe, Head of Communications & Development for Ayr Gaiety Partnership, said:

"This partnership with Stagecoach is so important to us, as it represents a strong step in continually improving on our commitments toward greener operations across every aspect of our theatre - including encouraging our audience members to consider the environmental impact of their trip (as well as offering them a great deal!). It's also been instrumental in allowing us to put together a very, very funny sequence in the show!"

Stagecoach South Scotland is the primary bus operator in the area, with Ayr Bus Station only a short walk from The Gaiety Theatre, making travelling by bus the simplest way to enjoy the magic of Aladdie this Christmas.