Introducing our new brand campaign: we've got you

Life is full of journeys - big and small, planned and unexpected. Our new brand campaign ‘we’ve got you’ is our way of saying that no matter what your day holds, you can count on us to be there.

Three little words. One big promise.

At Stagecoach, we know how important it is to stay connected to all the places and people that matter. To see friends, visit loved ones, travel to school, commute to jobs, go shopping, enjoy days out and much more. So, we promise to show up for you, day in, day out. To provide the service and support needed to safely get you where you want to be.

You may have already noticed our fresh new look - both inside and out - on our buses. Our striking dark blue livery is just the beginning. Step on board to discover a completely redesigned interior that puts passenger needs first, featuring double-padded seats for added comfort, USB charging ports to keep you connected, improved accessibility with dementia-friendly flooring and wide, easy-access aisles, and enhanced safety measures including CCTV, non-slip surfaces, large windows, and a well-lit cabin.

This updated design is just one of the ways we're showing our commitment to making your journey better. 

Plus, with the Stagecoach app in your pocket, planning, tracking and paying for your journey is easier than ever.

The making of "we've got you"

Step behind the scenes and discover how our latest campaign came to life.

Filmed over three days with a cast, crew, and creative team of more than 100 people, the campaign captures 18 powerful moments - each one inspired by real people and real journeys.

From early-morning commutes to quiet moments of reflection, every scene was crafted with authenticity and care. At its heart is a belief in showing up for people in the moments that matter. 

Leea - Apprentice Driver, Stagecoach

Meet Leea - the heart of our campaign and a real Stagecoach apprentice bus driver.

Her warmth, dedication and quiet confidence reflect what so many of our drivers bring to their communities every day.

Whether it’s a friendly smile in the morning or helping someone get home after a tough day, Leea reminds us that sometimes, it’s the people behind the wheel who make all the difference.

Karl - Mechanic, Stagecoach

Behind every journey is someone making sure it can happen safely. Karl is one of the dedicated mechanics who keeps our buses running day in and day out.

With care and commitment, he helps ensure that every vehicle is ready for the road - and for the people and communities who rely on us. From early mornings to late nights, Karl is a quiet force in helping towns and cities stay connected.

More than just an advert

‘we’ve got you’ is more than a new advert - it’s our commitment to making life’s journeys easier, safer, and better connected. It’s a celebration of the people who make travel possible, and the communities we’re proud to be part of.

Debra Goodwin, Chief Customer Officer at Stagecoach, said:

“This campaign is a significant step-change for us and an exciting new direction. It’s more than advertising – it’s about demonstrating what we stand for. ‘We’ve got you’ is a promise to our customers and our commitment to improving our customer experience. It’s the reassurance that Stagecoach is there, day in and day out, making life’s journeys easier, safer, and more connected.”

Jaeger Rowland, Head of Brand and Marketing at Stagecoach, added:

“With ‘we’ve got you’, we’re moving beyond functional messaging to something more human. This campaign is about showing up for people in the moments that matter. It’s a bold creative shift, designed to make our customers feel supported, seen and valued. 

“We set out to create something real - a promise shaped by what matters most to our customers. Grounded in insight and everyday moments, this isn’t a one-off campaign; it marks the beginning of a long-term shift in how we show up. We’re putting people’s needs at the heart of everything we do. The platform is authentic, human and flexible - built to grow with us and stay relevant over time.

“And this is just the start. Improvements to our on-bus experience, app and more are on the way - watch this space.”
Wherever your journey takes you - we’ve got you.

Perth Call Centre