Stagecoach East Midlands donates £500 to Childline from Skegness Seasider book sales

22 Feb 2019

Stagecoach East Midlands, the region’s largest bus operator, has donated £500 from sales of the latest Skegness Seasider book to children’s welfare charity, Childline.


The Seasiders are eleven open top buses based at Skegness Depot; each one is painted as an individually named character in a classic seaside theme. In addition to providing accessible public transport to the top visitor destinations between Skegness and Ingoldmells, they have quickly become tourist attractions in their own right especially with children who visit the resorts each year.


The Seasiders have their own range of merchandise including children’s storybooks, which are sold to raise money for charity; 50p is donated from each £2.50 sale.


During the 2018 Summer Season, sales from the latest book, ‘Sunny the Seasider feels sad’ raised £500 for chosen charity, Childline. The story has a central theme, which focuses on the importance of friendship and support from other people when dealing with personal problems and challenges.


Stagecoach East Midlands’ senior management team presented a cheque to the NSPCC, who run Childline, on 25 January 2019.


Claire Campbell, NSPCC Community Fundraising Manager, said: “It’s great that Stagecoach East Midlands chose to support us and this £500 can help us in our work with primary school aged children through our Schools Service “Speak out, stay safe” programme - encouraging children to talk to a trusted adult about abuse and neglect”.


Richard Kay, Operations Director for Stagecoach East Midlands, said:


“We are delighted that our latest Skegness Seasider book has raised money for the NSPCC charity, which works hard to support the safety and well-being of children across the UK.”


The book is still on sale and can be purchased at the Stagecoach East Midlands Travel Shop located in Skegness bus station.


The next Seasiders’ storybook will go on sale at the start of the Summer Season in May 2019.