Stagecoach South East launches Tweet the Fleet initiative

Kent and East Sussex bus operator, Stagecoach South East, has launched a novel campaign to encourage customers to 'Tweet the Fleet' if they spot something that isn't up to scratch with the presentation of the bus.

"We want to do something about it as quick as we can" explained Katherine Jones, Operations Manager at the company's Ashford bus depot. "Having a clean and comfortable bus journey is important to our customers. Our depot teams take great pride in making sure things are spick and span, but if there's some litter or something isn't quite right, we're asking our customers to put us in the picture - literally."

'Tweet the Fleet' is an easy way for passengers to do just that; by snapping a photo on their smartphone and Tweeting it to the company (@StagecoachSE) using #TweettheFleet along with the unique five-digit fleet number that's displayed on a poster on every bus in the South East fleet. "It's as simple as that" says Katherine, "we'll do the rest."

The company are logging and tracking every #TweettheFleet they get to make sure each one is followed-up.

Katherine Jones, Stagecoach South East Operations Manager, revealing a #TweettheFleet poster on board a bus.