Stagecoach

TV star Jessica Wright recruits local girl for her Stagecoach style squad

25 May 2017

  • Former TOWIE star promotes body confidence and individual style at Manchester fashion event
  • Four winners chosen to take part in photoshoot and on bus advertising campaign for star’s Sistaglam clothing line

TV and fashion celebrity Jessica Wright has recruited local girl Megan Johnstone for her style squad after teaming up with Britain’s biggest bus operator, Stagecoach.

Megan, from Logan in East Ayrshire, is one of four squad members who were chosen from entries from across the UK. Megan was selected by Jessica at a Manchester event which celebrated individual style, body confidence and fashion creativity.

The Stagecoach campaign aims to highlight and applaud the diverse range of fashion tastes that exist among the country’s bus passengers. The four winners – from both Scotland and England – will now go on to take part in a ‘squad’ photoshoot with Jessica for her Sistaglam clothing line in London.

They will also feature in an advert to be displayed on buses in different parts of the UK.

During the exclusive event in Manchester last weekend, invited guests, including shortlisted competition entrants, enjoyed a Q&A with Jessica, a fashion activity with Sistaglam, top tips from Manchester-based fashion blogger Lily Kitten and a body confidence talk by writer and comedy performer Juliette Burton.

The four squad members were announced by Jessica after impressing her with their own sense of style, positive personalities and passion for fashion.

After the event, Jessica said: “We had the best afternoon at our #SquadOnBoard event talking body confidence, fashion, style....and buses.  Everyone who came along was positive, stylish and great fun and it was so inspiring to hear their stories, share our insecurities and celebrate our differences and individuality.

“I’m over the moon to have these four lovely ladies in our squad and can’t wait to catch up with them again at our Sistaglam photoshoot.”

To enter, passengers were invited to send videos or photos of themselves via social media which they felt showed off their sense of individual style. Shortlisted entrants were invited to the Manchester event.

Megan Johnstone said: “The fashion event was a brilliant day. I was so shocked to be chosen but I am delighted and I’m really looking forward to the photoshoot in London and to meeting Jess again.”

Lynne Harrop, Stagecoach UK Bus Head of Marketing and Customer Experience, added:

“At Stagecoach, we place huge emphasis on our people and this campaign is a great way to recognise the huge diversity of styles of our passengers, whether they’re travelling to university, commuting to work, heading to the shops or going out with friends.

“It’s also a great opportunity to do something to get people excited about taking the bus. We are really excited that Jess has found her style squad and look forward to seeing the final advert on our buses.”



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